Design new product feature and functionality for each specific customer segments.
Enhance existing product and offer to a selected areas of the portfolio to drive improvement
Design marketing promotional and translate them into actual advertising campaign
Be responsible for new customer acquisition and selling additional bankcard related products and services.
Be responsible for achieving the bank card selling and fee based income.
Maintain strong understanding of competitor, identify and define the market trend.
Monitor portfolio trend and identifying spending behaviors which are profitable and can be used to segment the portfolio into group for targeting promotional effort.
Be responsible for existing customer retention, AC attrition rate and encouragement of card usage.
Be responsible for specific card business project implementation with all related stakeholder.
Perform other duties assigned by managements.
Job Requirement
At least Bachelor Degree in Business Administration or Marketing.
At least 3 year(s) of working experience in the related field is required for this position
Experience with Visa, MasterCard or UPI business development.
Literacy of Microsoft Office: Word , Excel , Power Point.
Sound problem solving skills with high flexibility.
Fluency in English both written and speaking and Chinese is advantage.
Good knowledge of information technology and banking product.
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